Welcome back! Today, we're diving deep into a topic every pressure washing business owner craves—getting more leads. Whether you're in pressure washing, landscaping, or any local service, the dream is the same: more leads from Google. But achieving high rankings isn’t magic; it's a calculated effort.
In this post, I’m joined by Chris Lawan from Footbridge Media to analyze why some websites rank better than others. We’ll also highlight a star performer, Jean Marshall of E5M Hydra Wash, to see how discipline and strategy lead to success.
The Long Game of SEO
Chris emphasizes a critical point: SEO isn’t an overnight success story. It's a long game that demands consistency and effort. Want leads today? Paid advertising or door-to-door efforts are your best bet. But for sustainable growth, a well-built website and a solid Google Business Profile (GBP) are key.
Jean Marshall exemplifies this. Starting with a clean slate and following expert advice, Jean built a website that dominates his local market. With Footbridge Media’s help, his website now ranks #1 for multiple search terms in Tuscaloosa and surrounding areas.
Why a Solid Website Foundation Matters
Chris compares building a website to constructing a house:
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Surface Appeal: Nice graphics and engaging content.
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Core Structure: Fast load times, clean code, optimized schema, and robust SEO strategies.
A website that’s poorly coded or cluttered will underperform. Footbridge Media specializes in crafting contractor websites with the right "bricks" to support long-term ranking success.
Project Pages: The Secret Weapon
Jean’s success isn’t just about having a website; it’s about using it effectively. With 16 detailed project pages, each targeting specific services and locations, Jean creates a "tight shrimp net" that captures leads across a wide radius.
Key Takeaways for Your Business
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Discipline is Key: Regularly update your website with new project pages and fresh content.
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Think Long-Term: Aim for organic traffic to cover your expenses before scaling with ads.
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Stay Competitive: Consistently outdo your competition in reviews and GBP completeness.
Take Your Skills to the Next Level
Want to supercharge your knowledge? I highly recommend the SESW Softwash 101 class. It’s a comprehensive course designed to sharpen your skills and business acumen in the softwash industry. Whether you’re just starting or looking to refine your strategy, this class offers invaluable insights.
Ready to elevate your pressure washing business? Start building a robust online presence and secure your spot in SESW Softwash 101 today!
