Welcome back to the Lean Mean Academy, where we focus on turning one truck into big profits, baby! Today, I'm at Southeast Softwash in Roanoke, Alabama, for the Serious Starter Boot Camp. It's going to be a fantastic weekend with many professionals joining us. But today's video is about one crucial element that will help you close more jobs and make more money: trust.
Before we dive into this, if you're just starting your pressure washing business and aiming to go from zero to $7k per month, Justin and I have built a comprehensive course just for you. Updated with Facebook ad strategies, it covers everything from different cams to content strategies for marketing your website. Click the first link in the description or the first comment to check it out.
Building Trust: The Foundation of Success
In your business, integrity—doing what you say you will do—is paramount. This is how you get customers to love you and your service. But how do you get them to buy in the first place? It all comes down to trust.
Why Trust Matters
Trust is the most important factor in closing sales. By analyzing data from my customers, I found that the main reason prospects chose us was because they trusted us. This trust was built through various interactions, from the initial contact to the final job execution.
How to Build Trust
Here are some key strategies to build trust with your customers:
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Leverage Reviews
Reviews are a simple yet powerful form of social proof. They act as a precursor to pre-qualification and preeminence. Many of our customers called us because of our positive Google reviews. Ensure you ask for reviews after completing a job, as they can significantly influence potential customers.
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Professional Appearance
The shirt you wear when meeting a customer can impact their perception of you. A professional polo or branded shirt shows you take your business seriously. Avoid looking rough or unprofessional, as this can undermine trust.
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Branded Vehicles
Having a wrap or lettering on your truck tells customers that you're committed to your business. It shows that you're not a fly-by-night operator but someone who has invested in their company. This small detail can make a big difference in building trust.
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On-Site Estimates
While remote quoting is convenient, doing on-site estimates can help you see potential liabilities and build trust with the customer. For jobs over $1,500 to $2,000, it's worth going on-site to quote. It shows you're thorough and dedicated.
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Integrity and Communication
Always show up when you say you will, do a great job, and meet agreed-upon expectations. If you do more than agreed upon, let the customer know. This builds goodwill and can lead to positive reviews.
Final Thoughts
Remember, treat your business like a business, not a hobby. Hobbies cost money, but businesses make money. By focusing on building trust with your customers, you'll close more jobs and see your profits soar.
Join the SESW Softwash 101 Class
If you want to take your softwash business to the next level, consider joining the SESW Softwash 101 class. This comprehensive training program will equip you with the skills and knowledge needed to succeed in the industry.
I hope this blog post helps you refocus on the essential elements of your business. Keep hustling, maintain your integrity, and treat every job as an opportunity to build trust. I'll see you in the next video!
