Welcome back to the Lean and Mean Academy, where we focus on one truck, big profits! Today, we're diving into a lucrative niche in the pressure washing business: graffiti removal.
Graffiti can be a major headache for business owners, especially in high-traffic areas, underpasses, and commercial districts. Not only does it make a location look run-down, but it can also drive customers away by creating a perception of an unsafe area. That’s where you, the pressure washing pro, come in to save the day—and make a serious profit while doing it.
Why Graffiti Removal is a High-Ticket Service
Unlike standard house washing or driveway cleaning, graffiti removal is an urgent service. Business owners don’t want to wait days or weeks to have their walls cleaned up—they want it gone now.
Because of this urgency, graffiti removal comes with premium pricing. My minimum charge for any graffiti removal job, no matter how small, is $400 to $500. This pricing reflects:
✅ The high cost of professional-grade chemicals
✅ The expertise required to properly remove graffiti without damaging surfaces
✅ The urgency factor, which allows you to command premium rates
✅ The reality that graffiti removal isn’t a DIY-friendly service
The Best Chemical for Graffiti Removal
For this job, I used Graffiti Defeatii, a powerful graffiti remover from Southeast Softwash.
This is not your local hardware store’s goof-off spray. This is a pro-level chemical that ships hazmat for a reason. It’s strong, it’s effective, and it works in cold water—a major plus for contractors who don’t have hot water pressure washers.
Graffiti Defeatii Quick Facts
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Use at full strength – No dilution needed
- Works in cold or hot water
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Ships hazmat – Buy by the case to save on shipping fees
- Cuts through multiple layers of paint
A case of Graffiti Defeatii costs around $250 for four gallons. Since hazmat shipping costs $45 per order, you’re better off buying in bulk to save money.
Step-by-Step Graffiti Removal Process
Step 1: Assess the Job & Price It Right
Before you even start, set the right expectations with the customer. Graffiti can be layered over time, making full removal difficult. Never promise perfection. Instead, tell them:
🛑 "We’ll get as much of it off as possible, and it’ll be prepped for a fresh coat of paint."
Many graffiti-covered surfaces have already been painted over multiple times, so your job is to clean it up and prep it for a proper repaint if necessary.
Step 2: Apply Graffiti Defeatii
- Spray the chemical liberally over the graffiti
- Let it dwell for 5–10 minutes
- Reapply to stubborn spots if needed
The key here is letting the chemical do the work so you don’t waste water and energy blasting the surface with unnecessary pressure.
Step 3: Use a Pressure Washer
- A soft wash or low-pressure rinse is usually enough
- For deep-set graffiti, increase pressure carefully
- Use a rotating surface cleaner for concrete areas if needed
This method helps minimize damage to the underlying surface while ensuring the best possible removal.
Step 4: Final Rinse & Touch-Ups
- After the first pass, check for any remaining paint
- Spot-treat stubborn areas
- Rinse again to reveal a clean, prepped surface
Maximizing Profits on Graffiti Removal Jobs
This job took about half a gallon of Graffiti Defeatii, which means my total chemical cost was around $30–$40. When you're charging $500 per job, the profit margins are massive.
Here’s the breakdown:
💰 Job Charge: $500
🛠️ Chemical Cost: ~$40
⏳ Time Spent: 30–60 minutes
📈 Profit: ~$460+
That’s $500 an hour or more, making graffiti removal one of the most profitable pressure washing services you can offer.
Final Thoughts: Why You Should Offer Graffiti Removal
If you’re in or near a city, graffiti removal is an easy upsell to your pressure washing services. Business owners don’t just want it cleaned—they need it gone immediately, giving you leverage to charge premium rates.
Key Takeaways
✔ Graffiti removal is an urgent, high-ticket service
✔ Graffiti Defeatii is the best chemical for the job
✔ Always price jobs at a minimum of $400–$500
✔ Buy chemicals in bulk to save on hazmat shipping
✔ Never promise perfection, just a clean surface for repainting
Ready to add graffiti removal to your services? Get Graffiti Defeatii today and start turning spray paint into big profits.
🔗 Click here to order Graffiti Defeatii now
Let’s get after it! 💪🚀 #OneTruckBigProfits
