We’re kicking off the year strong at Southeast Softwash with the release of a brand-new chemical product: Efflo-Go. This solution has been through extensive real-world testing, and it’s officially ready for launch. If you’ve struggled with tough mineral deposits that pressure alone can’t fix, this is the tool you've been waiting for.
🧪 What Is Efflorescence—and Why Should You Care?
Efflorescence is a common issue in exterior cleaning. It refers to white, chalky mineral staining that appears on masonry surfaces. There are two types:
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Primary: Minerals leaching from within the mortar or block
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Secondary: Minerals from external sources (like irrigation or fountains)
You’ll often find it on:
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Dumpster pads
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Brick and block walls
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Retaining walls
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Flagstone patios
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Commercial entries and sidewalks
And here’s the challenge: you can’t blast it away with pressure. In fact, the more you try, the more you may etch the surface and leave the stain behind. That’s where Efflo-Go comes in.
💡 Why Efflo-Go?
Efflo-Go is designed specifically to dissolve stubborn mineral buildup safely and effectively. It's not a generic acid—it’s a purpose-built cleaner with real-world results.
⚙️ Key Features:
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Buffered Formula: Low fumes, user-friendly
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Safe on Glass & Trim: No damage to windows or aluminum when used correctly
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No Special Equipment Needed: Just a pump-up sprayer
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Field-Tested: Proven on severe efflorescence jobs
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Minimal Pressure Needed: Often rinses clean without blasting
🧼 Field Test Recap: Dumpster Pad Enclosure
To demonstrate its power, we tested Efflo-Go on a commercial dumpster enclosure located between a hotel and a restaurant—one of the worst examples of efflorescence we’ve encountered.
🧱 The Problem:
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Heavy buildup coming from mortar joints
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Years of rain pulling minerals to the surface
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Pressure washing alone ineffective
🧪 The Process:
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Pre-Wet the Wall – Light saturation to help the chemical activate
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Apply Efflo-Go – Via pump-up sprayer
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Let It Sit – 5–10 minutes dwell time
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Rinse – With a 12V softwash system (no pressure washer used)
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Repeat if Needed – Two coats removed nearly all stains
“This was one of the worst we’ve seen—and Efflo-Go did the job without pressure,” said Cody.
🛠 When and Where to Use Efflo-Go
This chemical is a must-have when working on surfaces where pressure is risky or ineffective. It works on:
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Apartment complex masonry
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HOA monuments and signs
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Dumpster pads
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Patios and pavers
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Historic stonework
It’s also a great upsell for clients who have unsightly mineral stains they didn’t even know could be removed.
🧃 Product Details
Efflo-Go will be available on the Southeast Softwash website. A landing page is live now so contractors can stay in the loop and grab it when stock goes live.
🧴 Key Info:
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Concentrated formula
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Apply via pump-up sprayer (not for downstreaming)
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Built-in surfactants and buffers
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Safe, effective, and fast-acting
📦 Don’t wait—once this product launches, it’s expected to sell out quickly. Contractors have been waiting for a reliable efflorescence cleaner like this for years.