Welcome Back to Lean and Mean Academy: One Truck, Big Profits
Hey, what’s up, everyone? Today, we're diving into why winter is the best time to get your website up and running. Joining me is Chris Lonergan from Footbridge Media, and together, we’re continuing our series on What Makes a Great Website for contractors. Whether you're in pressure washing, landscaping, plumbing, or anything in between, this post will highlight how starting now can give you the edge come spring.
1. Timing Is Everything
Winter might seem like a downtime for many, especially in the wash industry where frozen water puts a pause on operations. But it’s actually the perfect opportunity to prepare for spring. Building a website isn’t an overnight task. Chris shared that it takes around 45 days to build a custom website, and even after that, it takes Google time to recognize and rank your site.
If you start in October or November, your site will have aged enough by April to give you a solid competitive edge. Remember: SEO is a long game, and getting started now means you’ll hit the ground running when the busy season kicks in.
2. Stay Ahead of Sleeping Competitors
Many contractors take their foot off the gas during winter. This is where you can gain a significant advantage. While others are taking it easy, you could be:
- Posting project pictures
- Gathering customer reviews
- Optimizing your Google My Business (GMB)
Chris emphasized that online competition is like a marathon. Starting early allows you to outpace and overtake competitors who are dormant during the off-season. The effort you put in now ensures you’re visible to potential clients in spring.
3. Optimize Your Google My Business (GMB)
Local SEO, like organic SEO, requires time to build. Setting up and optimizing your GMB now is crucial. GMB plays a significant role in local searches, and having it ready ensures you’re visible when people search for services like “pressure washing near me.”
Chris highlighted that GMB setup isn’t always smooth—there can be delays and verification issues. Starting early gives you the buffer to address any hiccups and have your profile fully optimized by spring.
Bonus Tip: Get Professional Guidance
If you’re unsure where to start, Footbridge Media offers a streamlined process for website creation and GMB setup. Their team works closely with you to ensure everything is optimized, from design to SEO. Plus, with Lean and Mean Academy’s discount, you can get their services for just $199/month (down from $249).
While you're optimizing your online presence, why not enhance your technical skills? The SESW Softwash 101 class is a must for anyone in the pressure washing industry. It covers essential techniques and best practices to help you deliver outstanding results. A strong foundation in soft washing, paired with a killer website, can skyrocket your business next season.
Conclusion
Don’t let the winter lull slow you down. Use this time to build your online presence, optimize your GMB, and set the stage for a profitable spring. Take action now, and you’ll be miles ahead when the competition wakes up in April.
Want to get started? Check out Footbridge Media and grab your Lean and Mean discount today. And don’t forget to enroll in SESW Softwash 101 to refine your skills and dominate your market!
