3 Ways To Dominate Google In 2025

...

If you’re looking to grow your service-based business—whether it’s pressure washing, HVAC, landscaping, or another local trade—staying ahead of Google’s ever-evolving search algorithms is crucial. In this post, Aaron Parker from the Lean and Mean Academy welcomes Chris Laan of Footbridge Media to discuss three strategies you need to dominate Google in 2025. Alongside these SEO insights, don’t miss the upcoming Serious Starter Softwash Boot Camp with Aaron Parker, happening March 21–22, 2025. It’s a powerful event to help kickstart or level up your softwashing (and overall home service) business.

1. Focus on Google Reviews

“Google reviews are such a huge part of building up your prominence.” – Chris

Why Google Reviews Matter:

Ranking Boost: Having authentic reviews is one of the strongest signals you can send to Google. More reviews = more trust.
Conversion Impact: Even if you’re 2nd or 3rd on the map pack, a higher number of quality reviews can drive more clicks and calls.
Avoiding ‘Fake Reviews’ Trap: Google actively flags and removes fake reviews, so genuine feedback has even more weight now.

Pro Tip:
Establish a consistent process to request reviews—text message, email, or a review platform like BirdEye (included free with a Footbridge Media website). This automation makes it easy to collect fresh feedback from your customers.

2. Build and Maintain a Strong Website

“Your organic success (website SEO) impacts your Google Business Profile success.” – Chris

Why Your Website Matters for Local Search:

Direct Influence on Map Rankings: Google looks at your site’s content—service areas, offered services, etc.—to confirm you’re relevant.
Improved Visibility, More Leads: Stronger website rankings can boost how often your Google Business Profile shows in local results.
Cohesive Branding: Matching service details on your site and Google Business Profile helps Google “connect the dots,” improving overall trust and authority.

What Makes a Quality Contractor Website:

Mobile-Friendly, Fast Loading: Most home-service clients search on their phones. A responsive site is essential.
Detailed Service & City Pages: Mention the specific jobs you do (house washing, HVAC repair, etc.) and list the neighborhoods or cities you serve.
Schema Markup & Consistent Info: Footbridge Media uses code markers (schema) to help Google read your exact business name, address, and other details.

3. Embrace AI for Future-Proofing Your Business

“We’ve been getting a lot of questions about AI search results.” – Chris

AI Is Changing How People Search:

Generative Search Results: Google is testing AI-based answers that pull from top-ranking sites, providing a quick summary at the top of search results.
Local Service Automation: Google Labs is experimenting with a feature that calls businesses for quotes—potentially a game-changer for home services like lawn care and drain cleaning.
Consistent Branding Across Platforms: AI looks for comprehensive business mentions across your site, review platforms, social media, and local directories.

Staying Ahead of the Curve:

Rank Higher Organically – Keep your SEO strong so your site appears in top search results (which feed AI summaries).
Transparent Pricing & Services – If AI crawls your content for automated quotes, clearly listing rates and services can give you a competitive advantage.
Spread Your Brand – Maintain updated listings across social media, local directories, and other platforms to expand your digital footprint.

Don’t Miss the Serious Starter Softwash Boot Camp (March 21–22, 2025)

Want even more in-depth, hands-on training to kickstart or refine your softwashing business? Join Aaron Parker’s Serious Starter Softwash Boot Camp on March 21–22, 2025. You’ll learn proven methods for:

Pricing your services competitively and profitably
Setting up systems to streamline your workflow
Marketing tactics specifically designed for pressure washing and softwashing
Leveraging digital strategies (like the ones in this blog) to rank higher and secure more leads

Why This Boot Camp Is a Must-Attend:

Expert Guidance: Aaron Parker has years of experience building and scaling softwash and pressure washing businesses.
Networking: Connect with like-minded contractors who share your growth mindset.
Real-World Takeaways: Go home with actionable strategies you can implement immediately.

Reserve your spot now and get the insights you need to dominate 2025 and beyond!

Key Takeaways

Google Reviews: Prioritize collecting authentic, high-volume reviews to stand out in local search.
Strong Website: A well-optimized site fuels both organic and map-pack rankings.
AI Preparedness: Keep your brand consistent across platforms and ensure your content is AI-friendly.

How Footbridge Media Can Help

If you need a top-performing contractor website—or want to revamp the one you have—check out Footbridge Media. They’ll design a user-friendly, search-optimized site and provide BirdEye (review-request software) at no extra cost. Mention Aaron Parker and Lean and Mean to save $600 a year on your monthly subscription.

Contact Footbridge Media