Should You Start Your Pressure Washing Business in the North or South?
If you’re thinking about starting a pressure washing business, one of the first questions you might have is: where’s the best place to do it? Recently, I got a question on my YouTube channel asking whether companies do better in the North or the Southeast. Essentially, the question boils down to which region is more profitable for pressure washing businesses.
Before you consider uprooting your life based on this answer, let’s break it down. The reality is that both regions have advantages. There’s no clear "better"—just different opportunities in different markets. So instead of thinking of it as pros and cons, let’s look at it as pros and more pros!
At the end of the day, success in this industry comes down to taking action, investing in yourself, and learning the skills you need. That’s why I always recommend getting the right training and education to maximize your chances of success. A great place to start is the SESW Softwash 101 class, which gives you the foundation you need to launch a successful pressure washing business.
Now, let’s break down the key differences between running a pressure washing business in the North versus the South.
Why the North is a Great Place for Pressure Washing Businesses
1. Salt Damage and Seasonal Cleanups
One of the biggest advantages of starting a pressure washing business up North is the massive demand for salt removal. Every winter, cities and businesses dump tons of salt on roads, sidewalks, parking lots, and building entrances. Once the snow melts, property owners need professionals to come in and clean up the mess.
This creates a built-in, recurring seasonal demand. Businesses, homeowners, and municipalities are all looking to get rid of the salt stains and damage left behind by winter. This means a steady flow of work as soon as the weather starts warming up in the spring.
2. High Population Density = More Customers
The Northern states, especially in major metropolitan areas, have higher population density. More people means more homes, more businesses, and more demand for cleaning services.
Another key factor? People in high-cost-of-living areas are used to paying for services. They don’t blink an eye at hiring someone to clean their homes, driveways, and commercial properties. In many of these areas, people pay hundreds or even thousands of dollars just for a parking spot. That same mindset applies to property maintenance—they see it as a necessary expense rather than a luxury.
3. High Humidity and Algae Growth
Although people typically associate algae growth with the South, many Northern states also have humid summers that create algae buildup. This means plenty of opportunities for house washing, roof cleaning, and commercial pressure washing jobs.
Why the South is a Great Place for Pressure Washing Businesses
1. Year-Round Work
One of the biggest advantages of running a pressure washing business in the South is the warm climate. Unlike the North, where winter can slow business down, the South offers opportunities for year-round work.
This means steady cash flow, the ability to build long-term customer relationships, and more predictable revenue.
2. Heavy Algae Growth
The South’s combination of heat and humidity creates the perfect conditions for algae growth. In states like Florida, Louisiana, and Alabama, properties often need to be cleaned twice a year to keep up with the rapid buildup of green and black algae.
This creates repeat business opportunities. Unlike Northern states where customers might only need a deep clean once a year, Southern properties require more frequent maintenance.
3. Growing Urban Areas and Wealthy Suburbs
Many Southern cities, like Birmingham, Miami, and Baton Rouge, have booming populations with a mix of high-income residents and thriving commercial districts. These areas are prime markets for pressure washing services, with homeowners and business owners willing to pay top dollar to keep their properties looking pristine.
So, Where Should You Start Your Pressure Washing Business?
The truth is, both regions offer fantastic opportunities.
If you’re in the North, you’ll benefit from the seasonal demand for salt removal and a population used to paying for services. The denser cities also mean more customers packed into a smaller area, making marketing and lead generation easier.
If you’re in the South, you’ll have year-round work and repeat business due to algae growth. The climate makes for a steady stream of customers who need their homes, businesses, and commercial properties cleaned regularly.
At the end of the day, no matter where you are, the most important thing is to just get started. The demand for pressure washing services exists everywhere—you just need the right knowledge and marketing strategy to tap into it.
To make sure you get started the right way, I highly recommend checking out the SESW Softwash 101 class. This course will give you the foundation you need to build a successful business, whether you’re in the North, South, or anywhere in between.
Spring is coming—so let’s get to work! The best time to start your business is NOW. Let’s go! 🚀
