Hey everyone, Aaron Parker here from Lean and Mean Academy. Today, I’m going to share three essential tips for landing those big, high-ticket residential pressure washing jobs. These strategies may seem simple, but stick around for some invaluable insights that can transform your business.
Before we dive in, if you don’t know me, I’ve coached over 10,000 individuals worldwide since 2020, helping them build successful pressure washing businesses. My team, the Core Four, and I have created a straightforward formula to help you skip the learning curve. Check out the links in the description for our courses, products, and upcoming events. Don’t forget to hit that subscribe button!
1. Mindset is Everything
Mindset is crucial when it comes to landing high-ticket jobs. If you don’t believe you’re worth $3,000 a day, you’ll never achieve that. For instance, the job you’re watching cost $3,000 and was completed by one person, Ben Wilson, in just eight hours.
Many of us grew up with limiting beliefs about money. People around us might have struggled to make $3,000 a month, let alone in a day. But as I learned and grew, I realized many people earn far more. You need to overcome these ingrained mindsets. Start by valuing your work appropriately. High-end clients will often dismiss you if you quote too low because it signals inexperience or lack of quality. Believe in your worth and price your services accordingly.
2. Be Clear and Concise with Customers
Clarity and conciseness build trust. When discussing a job, be upfront about what the customer can expect, and be willing to lose the job rather than overpromise. High-end clients appreciate honesty and professionalism.
For example, if a stain won’t come out completely, tell them upfront. Set realistic expectations and ensure everything is documented clearly in your estimate. This approach not only builds trust but also positions you as a reliable professional who understands and respects their high-value property.
3. Master the Art of Follow-Up
Closing and following up are crucial. Did you know that 70% of salesmen never follow up after the first contact? This is a huge missed opportunity. Always aim to get a definitive yes or no from the customer.
When I started in 2017 with just $500 to my name, I promised myself I would always close a deal or get a clear response. If it’s a no, it’s not the end—follow up regularly. Put them on an email list and check back in a month. Persistence pays off.
Take Your Skills to the Next Level
These three tips—mindset, clarity, and follow-up—are interconnected and essential for landing high-ticket jobs. For deeper insights into the psychology of selling and detailed training, check out the SESW Softwash 101 Class. This course will equip you with the knowledge and skills needed to excel in the pressure washing business.
I hope you found this video helpful. If you did, give it a like and let’s continue to build successful, profitable businesses together. Remember, follow up until they die or you die!
See you in the next video!
