What’s going on, guys—Coty here from Southeast Softwash. It’s January 4th, and while we’re kicking off the new year, we’re also rolling out something brand new to help you clean better and make more money out in the field.
We’ve been working behind the scenes on this for months, testing it, tweaking it, and dialing it in until it was just right. The result?
Efflo-Go — a specialized chemical for removing efflorescence.
What is Efflorescence Anyway?
If you’ve been in the pressure washing game for a while, you’ve seen it before—even if you didn’t know what to call it. Efflorescence is that white, chalky stain that shows up on concrete block, brick, retaining walls, flagstone patios, and especially anywhere there's a mortar joint.
It happens when minerals—usually salts or calcium—leach out of the material (especially mortar) every time it rains. As the water evaporates, those minerals rise to the surface and dry, leaving behind that crusty white layer.
Here's the kicker:
Pressure washing alone won’t do a thing to it.
You can blast it all day long and it’s still going to hang tight like it pays rent.
That’s Why You Need Efflo-Go
Efflo-Go was built from the ground up specifically for this kind of problem. It’s not just another acid wash or general-purpose cleaner. This stuff is:
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✅ Efflorescence-specific
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✅ Buffered to minimize fumes
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✅ Safe for use around glass and aluminum trim
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✅ Highly effective with low application rates
You’re not going to need a ton of it, and you don’t even need to drag out your whole soft wash rig if you don’t want to. A simple pump-up sprayer will do the trick in most cases.
Real-World Demo: Dumpster Pad Enclosure
So let’s talk about the field test. Behind me in the video was a dumpster pad enclosure tucked between a hotel and a restaurant—classic hot spot for efflorescence buildup. And let me tell you, this was one of the worst cases I’ve ever seen.
We had already done part of the wall a few weeks back, but this trip was the final demo. We chose a section that hadn’t been touched yet and hit it with Efflo-Go. No pressure washer, just a rinse with the 12V system.
Here’s the process:
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Pre-wet the surface
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Apply Efflo-Go generously with a pump-up sprayer
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Let it dwell for 5-10 minutes
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Rinse off
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Repeat if needed for stubborn spots
After about 30 minutes of work on several sections of wall, we had it looking brand new—and again, with zero pressure washing. Just apply, let it do its thing, and rinse.
What Makes Efflo-Go Different?
Here’s why Efflo-Go stands out:
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It’s formulated for primary and secondary efflorescence—whether it’s coming from inside the structure or caused by water additives.
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It’s user-friendly, meaning it’s not going to fog your mask or etch the windows if used correctly.
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It’s effective on the first try, and if it’s a heavy case, you can layer on a second coat easily without damage.
Make Money with Efflo-Go
Efflorescence removal is a premium add-on service. Most homeowners and business owners don’t even know how to tackle it, but they want it gone.
That’s your opportunity.
Once you’ve got Efflo-Go in your arsenal, you can confidently quote jobs that other contractors walk away from—and charge accordingly. Think of it like this:
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It’s a unique offering that sets you apart from the average soft washer.
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It opens the door to new clients—property managers, commercial spaces, builders.
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And most importantly, it makes you more valuable per stop.
Coming Soon: Grab It While You Can
We’re expecting our first big batch of Efflo-Go to hit the warehouse within two weeks. Once it's in stock, you’ll be able to order straight from our site.
📦 Keep an eye out for the link below the video, which will take you to the product landing page. It’s not live just yet, but when it is—grab some, get out there, and start knocking down efflorescence like a pro.
Final Thoughts
Whether you're a weekend warrior or a full-time pro, Efflo-Go gives you the edge. It's simple, it's effective, and it solves a problem that nothing else can.
Thanks for tuning in—make sure you subscribe to the channel for more demos, product drops, and soft wash tips. Here's to a strong 2023 and a truckload of clean surfaces.
Catch y’all in the next one. 👊
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