If I Was Starting My Wash Business In 2024, I’d Do THIS


In the realm of entrepreneurship, navigating the path from idea to thriving business can be both exhilarating and daunting. Whether you're a budding entrepreneur or an established business owner seeking to enhance your strategies, learning from those who have walked the entrepreneurial journey can offer invaluable insights.

In this post, we'll delve into a comprehensive breakdown of eight essential rules for launching a successful business. These insights are drawn from the wisdom shared by Justin, the founder of Forever Self-Employed, whose experience and expertise have propelled him to success in the world of business. So, let's dive in and uncover the key principles that can set you on the path to entrepreneurial success.

Rule 1: Start with Budget Equipment

Justin emphasizes the importance of beginning with budget-friendly equipment rather than splurging on expensive machinery prematurely. By focusing on proving the concept of your business first, you can avoid unnecessary financial risks and build a solid foundation for future growth.

Rule 2: Leverage Your Network

Your existing network, comprising both personal contacts and social media connections, can be a goldmine of potential business opportunities. Justin underscores the power of reaching out to acquaintances and acquaintances-of-acquaintances to offer your services, tapping into untapped markets and expanding your client base.

Rule 3: Begin with Small Money Jobs

Starting with low-risk, small-scale jobs such as can cleanings, gutter cleanings, and window cleanings allows you to gain valuable experience, minimize capital investment, and establish credibility with clients. These initial ventures serve as stepping stones towards larger, more lucrative projects.

Rule 4: Diversify Your Services

Rather than pigeonholing yourself into offering a single service, explore opportunities to diversify your offerings based on market demand and your skill set. By embracing a variety of services, you can cater to a broader range of clients and maximize your earning potential.

Rule 5: Develop a Marketing Plan

A well-structured marketing plan is essential for consistently acquiring new customers and driving business growth. Justin advocates for setting clear goals, identifying target demographics, and implementing a diverse range of marketing strategies to attract and retain clients effectively.

Rule 6: Diversify Your Marketing Channels

Relying solely on a single marketing channel can limit your reach and stifle business growth. Experiment with different marketing channels, such as social media ads, flyers, yard signs, and Google ads, to diversify your lead generation efforts and discover which methods yield the best results.

Rule 7: Keep Track of Every Customer

Maintaining a comprehensive database of every customer from day one is paramount for long-term success. By nurturing relationships with past clients and staying engaged through email and text campaigns, you can foster loyalty and unlock repeat business opportunities.

Rule 8: Develop an Income Structure

Establishing a clear income structure ensures that you allocate funds responsibly, accounting for expenses such as marketing, equipment investment, and taxes. By adhering to a structured financial plan, you can safeguard your business against unforeseen challenges and lay the groundwork for sustainable growth.


Embarking on the journey of entrepreneurship requires vision, determination, and a willingness to learn from both successes and setbacks. By incorporating these eight essential rules into your business strategy, you can position yourself for success and propel your venture to new heights. Remember, the road to entrepreneurship is paved with challenges, but with the right mindset and strategic approach, you can turn your entrepreneurial dreams into reality.

As you embark on your entrepreneurial journey, consider enrolling in SESW Softwash 101 Class, recommended by Justin for aspiring pressure washing business owners. This comprehensive course covers everything from chemical usage and equipment setup to marketing strategies, equipping you with the knowledge and skills needed to thrive in the competitive world of soft washing.

So, seize the opportunity to learn, grow, and embrace the journey of entrepreneurship. With dedication, perseverance, and a commitment to excellence, you can chart a course towards lasting success in the dynamic landscape of business ownership.

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