Welcome back to Lean and Mean Academy! Today, we're diving into a question I got from a guy in Sweden who’s crushing it with a $600K-a-year business but wants to move to Houston. His concern? Too much competition.
If you’re in the pressure washing or soft washing game, you've probably thought the same thing. "There are already too many companies here. How will I get work?"
I’m here to tell you—competition isn’t the problem. In fact, it’s the best thing that could happen for your business. Let’s break down why competition is confirmation of a profitable market and how you can dominate in any city, no matter how many pressure washing companies exist.
And if you're serious about learning the skills and strategies to thrive in this business, I highly recommend checking out the Serious Starter Softwash Boot Camp w/ Aaron Parker (March 21-22, 2025) for top-tier training.
Meet Daniel – A $600K Business Owner Looking to Move to the U.S.
Daniel from Sweden reached out to me, saying:
"I have a pressure washing and painting business making $600K a year, but I want to move my family to Houston. Is there good business there, or is there too much competition?"
Houston is massive—tons of concrete, tons of money. The only way you fail there is if you quit. But Daniel’s concern about competition is something many people worry about, so let’s unpack it.
Why More Competition = More Opportunity
1. High Competition Means High Demand
If you're in a market with no pressure washing companies, that's not an opportunity—it’s a red flag. It likely means:
- No one needs pressure washing.
- People don't see value in it.
- There's no established expectation for regular cleaning.
On the other hand, a city full of pressure washers means people expect and pay for these services. The demand is already built in. You don’t have to educate the market—you just have to differentiate yourself.
2. Most Companies Are Bottom-Feeders
The truth is, most "competitors" are not real competition. There’s a huge undercurrent of people who buy a pressure washer, do a few jobs, and quit because they don’t understand marketing, pricing, or quality service.
- They don’t invest in advertising.
- They don’t have a website.
- They buy cheap business cards off Vistaprint and call it a day.
These guys are not your competition. They’re temporary noise.
3. Competing Against Bigger Companies is a GOOD Thing
I’d rather go against a five-truck pressure washing business than have no competitors at all. Why?
Because if they’re running five trucks, it means the market can support that level of business. If there’s demand for five trucks, there’s demand for your business too.
The key is learning to sell at the highest ticket prices while delivering the best results.
4. The Real Competition is Yourself
If someone overbids you and still gets the job, that’s not competition. That’s a wake-up call. It means:
- Your sales pitch needs work.
- You didn’t sell the value of your service.
- You underpriced yourself.
When this happens, don’t blame competition. Level up.
How to Dominate in Any Market
1. Become the High-Ticket Authority
If you’re watching this, you’re probably the kind of person who wants to charge top dollar and deliver elite service. That means:
- Using the right chemicals for soft washing.
- Avoiding plant damage and concrete etching.
- Understanding liability mitigation and customer contracts.
Most companies race to the bottom on pricing. That’s not your game. You’re here to win at the highest level.
2. Invest in Real Training
If you’re serious about this business, the fastest way to skip the mistakes and start making real money is to get trained by people who are already crushing it.
That’s why I recommend the Serious Starter Softwash Boot Camp w/ Aaron Parker (March 21-22, 2025). You’ll learn:
✅ How to properly mix chemicals and clean different surfaces.
✅ How to avoid costly mistakes that destroy property.
✅ How to position yourself as a premium service in your market.
✅ Sales and marketing strategies to dominate high-ticket jobs.
It’s happening at Southeast Softwash HQ, and VIP tickets even get you two entries to win a Mini Pro Softwash Skid.
💥 Don’t miss it—get your ticket now!
Final Thoughts – Stop Worrying About Competition, Start Winning
If you take one thing from this, let it be this: Competition is not your enemy. It’s proof of a thriving market.
Instead of worrying about “too many companies,” focus on:
✅ Becoming the best in your niche.
✅ Selling at higher prices than everyone else.
✅ Out-marketing the bottom-feeders.
The pressure washing business isn’t just about cleaning driveways—it’s about building a profitable, sustainable company.
So, if you’re ready to:
✔️ Make more money.
✔️ Close high-ticket jobs.
✔️ Learn from the best in the industry...
🔥 Join us at the Serious Starter Softwash Boot Camp w/ Aaron Parker (March 21-22, 2025). It could change your entire business—and your life.
📌 Grab your ticket before they sell out! 🚀
