Should You Wrap Your Truck? (Pressure Washing)


Hey guys, welcome back to the Lean Mean Academy, where we talk about maximizing profits with just one truck. Today, we're addressing a common question: Should you get a truck wrap for your pressure washing business? I know it can seem like a big expense, especially if you're just starting out. In this video, I'll share my insights and experiences with truck wraps to help you make an informed decision.

But before we dive into that, if you're looking to kickstart your pressure washing business the right way, check out the Local Domination course by Justin Rogers and myself. It’s designed specifically for new guys, covering everything from chemicals to liability mitigation, and even Justin's Facebook ad strategy. You'll also learn my content marketing strategy to optimize your website and generate leads. Check the first link in the description and the comments to get started.

The Benefits of a Truck Wrap

  1. Increased Visibility: A well-designed truck wrap can make your business highly visible. It acts as a mobile billboard, advertising your services wherever you go.
  2. Professional Image: A truck wrap presents your business in a professional light. It shows potential customers that you are serious and committed to your work.
  3. Avoiding Traffic Stops: Interestingly, having a wrap can reduce the chances of being pulled over by the police, as your vehicle is clearly marked as a work truck.

Designing Your Wrap

When designing your truck wrap, simplicity is key. Here are some tips:

  • Clear Messaging: Your wrap should clearly state what you do and how customers can contact you. For example, include services like window and pressure washing, along with a large phone number and website.
  • Include a QR Code: Adding a QR code is a smart move. People walking by can easily scan it to get more information about your services.
  • High-Quality Vinyl: Invest in high-quality vinyl that lasts longer and doesn’t fade quickly in the sun. It might cost more initially, but it’s worth it if you plan to stay in the business long-term.

Cost Considerations

  • Full Wraps: Depending on the design and quality, a full wrap can cost between $1,500 and $2,500.
  • Vinyl Lettering: A more affordable option is vinyl lettering, which can cost between $500 and $800. It still looks professional and gets your message across.

Keep It Simple and Legible

The most important aspect of your wrap is readability. Avoid overly busy designs with too many graphics. From a distance of 50 to 100 yards, people should be able to read your wrap clearly. This helps neighbors see what you’re doing and may encourage them to call you for their own pressure washing needs.

Final Thoughts

Investing in a truck wrap can be a great decision for your pressure washing business if done correctly. Keep the design simple, invest in quality materials, and ensure your contact information is easily readable. It will enhance your professional image and attract more customers.

For more in-depth training on how to run a successful pressure washing business, check out the SESW Softwash 101 class. It’s packed with valuable insights and strategies to help you grow your business.

Thanks for tuning in to the Lean Mean Academy. Until next time, keep hustling and get those big profits, baby!

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