What is up, everybody? Justin here from Forever Self-Employed. Today, I’m sharing a vital success principle that applies not only to your pressure washing business but to any business. Whether you're a newbie or a seasoned pro, you'll find valuable insights in this post. We'll also break down a recent job we completed, highlighting how we landed it and how it went.
Before we dive in, if you're just starting your pressure washing business and need guidance on mixing chemicals, cleaning different surfaces, or selecting the right equipment, check out the How to Wash Course via the first link in the comments and description. This course offers step-by-step job walkthroughs and essential tips for safe and effective pressure washing.
The Key to Success: Recurring Customers
The biggest key to success in any business is recurring customers. They are the lifeblood of your business. When you have a stable base of recurring customers, you don’t have to constantly spend time and money to acquire new ones. This gives you the freedom to be choosy about who you work for and allows you to charge higher prices.
Here’s how I landed a recurring customer who has been a goldmine for my business:
Building a Long-Term Relationship
Three years ago, I passed out flyers in a neighborhood and landed a customer who now has me wash his house, rental properties, and workplace every year. This one flyer has provided years of consistent business.
Tips for Landing Recurring Customers:
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Flyer Distribution: Don’t just pass out a few flyers; distribute ten times more than you think you need.
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Keep Every Customer: Treat each customer well and aim to keep them for the lifetime of your business.
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Leverage Social Media: Once you land a job, get into the neighborhood’s Facebook group to expand your reach and get more work.
Why Recurring Customers Matter
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Non-Attachment to Outcome: With a solid base of recurring customers, you can be non-attached to the outcome of new customer acquisition. This mindset helps you stay relaxed and perform better.
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Word of Mouth and Marketing: The compounding effect of word-of-mouth marketing and your existing customer base will continually bring in new customers.
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Freedom to Choose: Having a full book of recurring customers allows you to fire difficult clients and choose who you work for. This freedom is a significant advantage of working for yourself.
Real-Life Example
In a previous video, I shared a story about my hairstylist. She has so many recurring clients that even if she loses one, she can easily replace them due to her strong customer base and word-of-mouth marketing. This principle applies to any business, including pressure washing.
Pricing and Customer Selection
One advantage we have in pressure washing over other service industries is pricing flexibility. We can choose how much to charge each customer. Ideally, you should aim to replace lower-paying customers with higher-paying ones over time, constantly building a more profitable client base.
How to Keep Track of Your Customers
Using a Customer Relationship Management (CRM) system is crucial for managing your customer base. It helps you keep up with every customer and maintain those valuable relationships. I recommend trying a CRM, and I’ve included a link for a free trial in the comments and description.
Conclusion
The biggest key to your success in any business is creating recurring customers. Focus on building and maintaining these relationships to ensure long-term stability and growth. If you’ve made it this far, comment "recurring" below, and I'll hashtag you a real one.
For more expert tips and detailed training, don’t forget to check out the SESW Softwash 101 class. Until next time, hustle hard and get that money, baby. Peace!
By focusing on recurring customers, you can build a stable and profitable pressure washing business, ensuring long-term success and freedom.
