If you’re brand new to real estate, you’re probably eager to start building your career. But here’s the truth—most new agents get it wrong from the start. Instead of doing the tough, cash-generating work upfront, they get sidetracked by tasks that won’t make a real impact.
What do they do? They grab a yard sign, slap their name on it, and call it a day. After planting a few signs, they wonder why the phone isn’t ringing with potential buyers.
Here’s the reality: putting out yard signs or waiting for leads to fall into your lap won’t bring you success. What will? Staying close to the cash—and that means making phone calls, knocking on doors, and chasing leads.
The Fastest Route to Real Estate Sales
Think about it—the quickest way to cash in real estate is a phone call away. Yet, for many new agents, picking up the phone feels like the scariest part of the job. It’s easier to avoid cold-calling and focus on tasks like attending mixers, collecting business cards, or posting on Zillow. While branding and networking are important, they shouldn’t be your first priority when starting out.
If you’ve already knocked on doors and made cold calls, you’re doing more than 98% of the people just entering the industry. You’re already setting yourself apart by taking action. So, keep pushing—keep knocking on doors and dialing those numbers—because that’s how you stay close to the cash.
Do the Hard Work First, Automation Comes Later
New agents often want to jump straight into automating their business before they’ve put in the hard work. They focus on building a flashy brand without any cash flow to back it up. But the truth is, the time to automate and scale comes later. For now, your mission is simple: hustle. Get in front of people, meet potential sellers, and offer value.
Eventually, with enough hard work, the deals will come to you. But first, you have to build that foundation. Don’t get stuck in sign land forever—focus on real tasks that bring results.
Set Yourself Up for Long-Term Success
If you spend the first year of your real estate career making calls, meeting people, and doing the heavy lifting, by year three, you’ll be set up. You won’t have to hustle as hard anymore because your reputation and network will start to work for you. But until then, stay close to the cash—because that’s where your success begins.
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