Welcome back to Lean & Mean Academy, where we focus on running a one-truck operation with big profits. Today, we’re diving into the #1 thing that will help you close more jobs and make more money in your softwash business: trust.
If you want to consistently land high-ticket jobs and grow your company, understanding how to build trust with potential customers is essential. Here’s exactly how to do it.
Trust: The Foundation of Every Sale
Softwashing, like any service business, thrives on trust. Customers need to believe that you will show up, do an outstanding job, and honor your word. But before they even hire you, they must first trust you enough to say yes to your quote.
So, how do you build trust before a job even begins? Let’s break it down.
1. Leverage the Power of Reviews
One of the biggest reasons customers choose a service provider is social proof. Ask yourself: Why did my last customer call me? If you track this data (which you should), you’ll likely find that reviews play a huge role.
Google reviews are a form of social proofing, showing potential customers that others have trusted you and were happy with the results. In fact, about 60% of our inbound leads mention Google reviews as a deciding factor.
How to Get More Reviews:
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Ask for them – Make it a habit to request a review after every job.
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Make it easy – Provide a direct link to your Google Business Profile.
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Deliver top-tier service – People love leaving reviews when they’re genuinely impressed.
2. Dress for Success
First impressions matter. Whether you’re quoting jobs in person or working onsite, your appearance plays a big role in building credibility. Ask yourself:
✔ Are you wearing a professional polo or a branded softwash jersey? ✔ Does your attire make you look like an expert or a hobbyist?
Customers subconsciously judge service providers based on small details. A professional look equals trust.
3. Brand Your Vehicle
A fully wrapped truck isn’t necessary when starting out, but at minimum, get professional lettering on your vehicle. A clean, branded truck signals that you’re established and committed—not some fly-by-night operation.
When customers see your truck parked at job sites, running errands, or in their neighborhood, it reinforces your credibility.
4. Provide Clear & Confident Communication
From your first interaction with a potential client, confidence and clarity matter. Whether you’re quoting in person, over the phone, or via text, your communication should be:
✔ Professional – Avoid overly casual language. ✔ Transparent – Be upfront about pricing, process, and expectations. ✔ Reassuring – Eliminate doubts by explaining exactly how their home will benefit from softwashing.
5. Show Up & Deliver on Your Promise
At the end of the day, your reputation is everything. If you say you’ll be there at 10 AM, be there at 9:55 AM. If you promise a pristine house wash, overdeliver and hit the driveway edges too.
These small actions lead to great customer experiences, which in turn lead to raving reviews, referrals, and repeat business.
Want to Level Up Your Softwash Business?
Building trust is just the beginning. If you're serious about growing your pressure washing company, consider checking out SESW Softwash 101. This course covers essential business strategies, marketing tactics, and field techniques to help you scale from zero to $7K/month and beyond.
👉 Learn More About SESW Softwash 101 Class
By implementing these trust-building strategies and investing in the right education, you’ll see your close rate skyrocket and your revenue climb. Now, go out there and win more jobs!
See you in the next video! 🚀
