Serious Starter Softwash Boot Camp w/ Aaron Parker | March 21 - 22, 2025
If you're in the softwash or pressure washing business, your Google My Business (GMB) profile is one of the most powerful tools to drive free leads. But what happens when your GMB isn’t showing up? You’re not alone—many contractors have faced this issue. In a recent Lean and Mean Academy episode, Coty sat down with Chris Lonagan from Footbridge Media to break down why this happens and how to fix it.
1. Time – The Google Dance
If you’ve just set up a new GMB listing, you need patience. Google takes time to understand your business, verify your information, and place you in search rankings. This process, sometimes called the “Google Dance,” means you may appear, disappear, and fluctuate in rankings before stabilizing. Stay consistent with your SEO efforts, and over time, you’ll see results.
2. Website Authority Powers Your GMB
Your GMB profile doesn’t exist in isolation—Google connects it to your website and other online profiles. A well-optimized website with the right schema, NAP (Name, Address, Phone Number) consistency, and high-quality content strengthens your GMB. If your website is weak, your GMB will struggle. Investing in a professionally built website, like those from Footbridge Media, ensures Google sees you as a legitimate, authoritative business.
3. Google Reviews – The Make-or-Break Factor
Reviews are critical. More high-quality reviews mean better rankings and more trust from potential customers. However, Google’s review system has been erratic lately, with some reviews disappearing or not showing up immediately. Despite this, the best strategy remains consistent—keep asking for reviews, follow up, and push harder. Every successful business has built their reputation on persistence.
The Bottom Line: Don’t Quit
Building a strong GMB profile takes effort, but the rewards are massive. Many business owners get discouraged when their GMB doesn’t immediately rank or when Google filters reviews. The key is to stay consistent, optimize your website, and push for more reviews. Success in this game isn’t about luck—it’s about effort and strategy.
If you’re serious about growing your softwash business, don’t miss the Serious Starter Softwash Boot Camp with Aaron Parker on March 21 - 22, 2025. Learn the strategies that top softwash professionals use to dominate their markets.
