Why People Don't Make It in the Pressure Washing Business


Hey guys, Coty from Southeast Soft Wash here! I want to talk about something crucial for anyone in the pressure washing business, especially if you're just starting out or looking to grow. Did you know that 40% of businesses fail within the first three years, 50% within five years, 67% within ten years, 74% within fifteen years, and 80% within twenty years? I've been in this business for 22 years, so I've beaten the odds, and I’m here to help you do the same.

Join SESW Softwash 101 & Pressure Washing In-Person Training Class

Before diving into the details, I want to invite you to our SESW Softwash 101 & Pressure Washing In-Person Training Class. This extensive training covers everything from chemical mixing and application to safely and effectively cleaning every surface for the highest profit margins. You’ll learn processes, procedures, safety, and property protection in over six hours of training, and you’ll get ECP certified upon completion. Don't miss this opportunity to learn from the best. Click the link in the description for $100 off now!

Understanding the Pressure Washing Business

Now, let's address a common misconception: running a pressure washing business is not just about spraying water. There's a lot more to it. People who think otherwise don't understand the intricacies involved. For those of you watching, you get it—you’re here to learn. So, let’s discuss the pitfalls that cause many new businesses to fail and how you can avoid them.

Common Pitfalls in the Pressure Washing Industry

  1. Lack of Market Research Many new businesses fail to analyze local demand, existing competition, and pricing strategies. This leads to a misalignment between the services offered and what the market needs. Always conduct thorough market research to understand your local conditions and set realistic pricing.

  2. Improper Pricing Setting the right price is crucial. Undervaluing your services can lead to reduced profitability and potential failure. Ensure you have a basis of knowledge for your pricing structure, accounting for all costs to maintain a sustainable business.

  3. Customer Acquisition and Retention Effective marketing strategies are essential for building a customer base. Customers expect fast, reliable, and high-quality services. Implement systems like InstaQuote and customer self-scheduling to meet these expectations and enhance the customer experience.

  4. Efficiency in Operations Efficiency is key to scalability and sustainability. Establish processes for both service delivery and administrative tasks. Automate where possible to save time and resources, allowing you to focus on growing your business.

  5. Tracking and Managing Customer Data A good Customer Relationship Management (CRM) system is vital. It helps you track customer interactions, enhance customer satisfaction, and make informed business decisions. This data is crucial for pricing jobs accurately and marketing effectively.

Learning and Growing with SESW Softwash 101

Our SESW Softwash 101 & Pressure Washing In-Person Training Class provides the comprehensive training needed to avoid these pitfalls. From understanding chemicals to mastering soft wash techniques, this training ensures you’re equipped with the knowledge and skills to succeed. Plus, with ECP certification, you'll have a competitive edge in the market.


Success in the pressure washing business goes beyond merely surviving; it requires strategic insight, adaptability, and a commitment to delivering value and exceptional customer experience. Understand your market, price your services correctly, and invest in efficiency and customer management systems. And remember, ongoing education, like our SESW Softwash 101 training, is key to staying ahead in this industry.

For those ready to take their business to the next level, click the link below to learn more about our training classes and get started today. Let's beat the odds together and build a thriving pressure washing business!

[Link to SESW Softwash 101 & Pressure Washing In-Person Training Class]

Have a great day and stay tuned for more tips and insights!

By following these insights and taking advantage of our comprehensive training, you'll be well-equipped to build a successful and sustainable pressure washing business. Don't forget to check out the SESW Softwash 101 & Pressure Washing In-Person Training Class for detailed, hands-on learning that will set you on the path to success.

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