Your Customer Will Be Angry If You Dont Say This


Starting a business is thrilling, but it comes with a learning curve, especially when it comes to understanding and managing customer expectations. In this comprehensive guide, we'll delve into the critical aspects of setting and maintaining customer expectations in the pressure washing industry. Drawing from real-life experiences and expert advice, you'll gain valuable insights that will help you navigate the challenges and ensure success in your business endeavors.

Understanding Customer Expectations

One of the fundamental challenges faced by many entrepreneurs, particularly in the pressure washing business, is effectively communicating with customers regarding the outcomes of their services. Justin, a seasoned professional in the industry, shares his early struggles in this regard. He recalls instances where he promised to remove stubborn stains like rust or oil without fully understanding the limitations of his methods.

Education is Key

Justin emphasizes the importance of education in addressing such challenges. Through platforms like the SESW Softwash 101 Class, aspiring entrepreneurs can gain valuable knowledge about the various chemicals, techniques, and procedures essential for delivering exceptional service. Understanding the differences between organic and non-organic stains, for instance, is crucial in setting realistic expectations with customers.

Setting Realistic Expectations

Walking the property before commencing work is a proactive approach that Justin advocates for. By identifying potential issues such as rust stains, oil stains, or remnants of vines, entrepreneurs can inform customers upfront about what to expect. This not only prevents misunderstandings but also demonstrates professionalism and transparency.

Upselling Opportunities

Moreover, recognizing customer pain points presents lucrative opportunities for upselling additional services. Justin highlights how addressing customers' concerns not only enhances satisfaction but also opens doors for additional revenue streams. By offering solutions to stubborn stains or other issues, entrepreneurs can capitalize on customers' needs and preferences.

The Power of Education

In conclusion, Justin stresses the significance of ongoing education in the pressure washing business. By continuously learning and staying updated on industry trends and best practices, entrepreneurs can confidently interact with customers and deliver exceptional results. As Justin aptly puts it, "educate yourself on things that you don't know so that you can speak properly to these types of things on site with your customer."


  • Invest in education and training programs like the SESW Softwash 101 Class to expand your knowledge and skills.
  • Prioritize communication and transparency with customers to set realistic expectations.
  • Proactively identify and address customer pain points to maximize upselling opportunities.
  • Stay informed about industry developments and best practices to deliver exceptional service consistently.

By implementing these strategies and adopting a customer-centric approach, aspiring entrepreneurs in the pressure washing industry can build a successful and sustainable business. Remember, mastering customer expectations is not just about delivering a service—it's about building lasting relationships and earning trust. So, hustle hard, educate yourself, and watch your business thrive!

For more insightful tips and resources, join the conversation in the comments section below. Let's continue educating and empowering each other on the journey to entrepreneurial success!

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