Today, we’re tackling two critical mistakes that many contractors unknowingly make. These errors may seem minor, but they can cost you thousands in lost revenue and missed opportunities. If you’re in the service industry, this blog is for you.
By the end of this post, you’ll not only recognize these mistakes but also have actionable tips to avoid them. Plus, we’ll tell you why checking out SESW Softwash 101 could be the game-changer you need for your business.
Mistake #1: Not Answering Leads Immediately
The first—and perhaps the most devastating—mistake contractors make is failing to respond promptly to leads. Whether it’s a phone call, email, or text, delaying your response means potentially losing business to your competitors.
Why This Happens:
- You’re busy on a job site.
- You assume the lead isn’t urgent.
- You dismiss calls from unfamiliar area codes, thinking they’re spam.
Why It’s a Problem:
- Leads don’t wait. Potential clients will keep calling down the list until they find someone who answers.
- Each missed call is a missed opportunity—whether it’s a $250 driveway job or a $50,000 commercial contract.
How to Fix It:
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Answer Immediately: Even if you’re in the middle of a task, prioritize taking the call.
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Use a Call Service: Invest in a call answering team to handle inquiries when you can’t.
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Set Up Proper Voicemail: At the very least, ensure your voicemail is set up, professional, and not full.
One horror story involved a contractor missing out on a lucrative golf course contract because they said, “Call me back later.” That single missed opportunity likely cost tens of thousands of dollars. Don’t let this happen to you.
Mistake #2: Being Afraid to Be Bad Before You’re Good
The second common mistake is waiting until everything is “perfect” before taking action. Whether it’s marketing, taking job photos, or learning new business skills, fear of imperfection holds many contractors back.
Why This Happens:
- Fear of looking unprofessional.
- Lack of confidence in marketing or technical skills.
- Waiting for the “perfect” moment to start.
Why It’s a Problem:
- Growth requires action, even if it’s messy at first.
- Every day you delay is a missed opportunity to build momentum and attract clients.
How to Fix It:
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Start Now: Take action, even if your photos, website, or marketing skills aren’t perfect.
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Invest in Training: Attend events like the SESW Softwash 101 class to learn practical skills and connect with industry experts.
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Embrace the Process: Remember, every expert started as a beginner. Progress, not perfection, is the goal.
A Success Story to Inspire You
Take Mark Hilby of Grace Pressure Washing in Washington as an example. Mark started small but committed to learning, implementing advice, and improving daily. Within two years, he transformed his mindset, followed proven processes, and is now on track to surpass $300,000 in revenue this year.
Mark’s story highlights the power of consistency, action, and willingness to learn—even when you’re starting from scratch.
SESW Softwash 101: Your Next Step
If you’re serious about elevating your softwashing or contracting business, attending SESW Softwash 101 is a no-brainer. This class offers hands-on training, proven strategies, and networking opportunities with industry leaders.
Final Thoughts
Success in the contracting business boils down to action and consistency. Answer your leads immediately and don’t be afraid to take imperfect steps forward. Implement these lessons, and you’ll save time, boost efficiency, and grow your business.
Ready to Level Up? Check out SESW Softwash 101 to gain the tools and insights you need to dominate the industry.
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