Welcome back to the Lean and Mean Academy, where we discuss all things related to turning one truck into big profits in the pressure washing industry. Today, we're delving into invaluable advice for those venturing into the world of pressure washing, inspired by a recent comment from a viewer named Alex.
Before we dive into the nitty-gritty, I want to extend an invitation to an event that could kickstart your journey to success: Washcon Live, the ultimate pressure washing event hosted at Southeast Soft Wash headquarters. More details on this later, so stick around.
Three Key Pieces of Advice for Newbies
Alex, if you're watching, I've got not one, but three pieces of advice to set you on the right path as you embark on your pressure washing business journey. But first, let's address the elephant in the room: starting a business with a buddy. While it might seem like a great idea, it can quickly turn sour if you both aren't aligned on roles. Remember, synergy between operations and sales is crucial.
Now, onto the advice:
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Focus on Income Producing Activity (IPA): In the early stages, your primary metric should be IPA—how many calls you make, how many clients you secure. Forget the fluff and dive headfirst into cold outreach to generate income.
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Prioritize Exposure Over Branding: Don't get caught up in branding before you've even established yourself. Focus on exposure in your first year—get out there, knock on doors, and let people know about your services.
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Start at High Ticket: Break free from the "broke mentality" and dare to charge what you're worth. High-ticket pricing isn't reserved for industry veterans. Demand excellence from yourself and your work, and clients will be willing to pay a premium.
The Road to Success: SESW Softwash 101
Now, about that event I mentioned earlier. Washcon Live is the place to be if you're serious about mastering the pressure washing business. Hosted at Southeast Soft Wash headquarters, this event offers unparalleled training and insights from industry experts.
Coty Yarbrough will walk you through OSHA regulations and property maintenance, while Mike Vedan shares his secrets to building a million-dollar business. Plus, learn from social media guru Justin Rogers and SEO expert Aaron Parker on how to harness the power of digital marketing for your business.
Conclusion: Take Action, Achieve Success
In conclusion, starting a pressure washing business isn't for the faint of heart, but with the right guidance and mindset, you can turn it into a lucrative venture. Remember, success favors the bold, so don't be afraid to step out of your comfort zone and demand excellence in everything you do.
And don't forget to secure your spot at SESW Softwash 101 for hands-on training and invaluable insights. Your journey to pressure washing mastery starts here. See you at Washcon Live!
If you found this advice helpful, don't forget to like, subscribe, and hit the notification bell for more industry insights. Here's to your success in the world of pressure washing!
