Hey there, welcome back to the Lean and Mean Academy! Today, we're diving deep into a topic that's often overlooked but crucial for success in the pressure washing business: the distinction between cleaning and restoration. With over six years of experience in the industry, I've seen it all – from beginners struggling to seasoned pros making six figures. But one thing remains consistent: the importance of understanding the difference between cleaning and restoration, and how they should be priced accordingly.
Cleaning vs. Restoration
Cleaning and restoration are not interchangeable terms; they require different approaches, chemicals, and pricing structures. Cleaning typically involves removing organic matter using sodium hypochlorite (bleach) and a surfactant. This process is effective for everyday dirt and grime but falls short when dealing with stubborn stains or damage.
Restoration, on the other hand, encompasses a range of specialized treatments that address specific issues like mud and clay stains, rust removal, efflorescence, graffiti removal, gutter stripe removal, and oil removal from concrete. These tasks require expertise in chemical selection, ratios, application methods, and safety precautions.
Chemical Expertise and Pricing
Restoration jobs command higher prices – often double or triple that of cleaning – due to the additional expertise and chemicals required. For example, removing red mud stains or rust requires specialized chemicals like Mud Mayday and Rust Rescue, which cannot be replaced by bleach or water alone.
The How to Wash Course
Looking to elevate your pressure washing business in 2023? Consider enrolling in the How to Wash course, created by industry experts Mike Vedan, Cody Yarbrough, Justin Rogers, and myself. This comprehensive course covers everything from equipment usage and chemical mixing to proper pressure washing techniques and safety protocols. With thousands of satisfied students worldwide, this course is your ticket to success in the pressure washing industry.
Key Restoration Categories
Mud and Clay Stain Removal: Address red mud stains with specialized chemicals like Mud Mayday for high-ticket restoration services.
Rust Removal: Combat rust stains from fertilizers or iron railings using Rust Rescue for effective restoration.
Efflorescence Removal: Eliminate white salt calcium deposits with Efflo- Go for restoration of brick and block surfaces.
Graffiti Removal: Utilize graffiti removal chemicals for timely restoration jobs, charging premium prices for immediate service.
Gutter Stripe Removal: Address asphalt and shingle oxidation on gutters with Gutter Guard for restoration and enhanced curb appeal.
Oil Removal from Concrete: Restore concrete surfaces by removing oil stains using heavy degreasers like Dynamite Degreaser for professional results.
When pricing restoration jobs, consider factors like chemical usage, expertise required, and potential risks to the property. Overpromising can lead to costly mistakes, such as damaging surfaces or landscapes, resulting in insurance claims and lost revenue.
Understanding the difference between cleaning and restoration is essential for success in the pressure washing business. By recognizing the unique challenges and requirements of restoration jobs, you can price your services competitively while delivering exceptional results. Remember, restoration calls for expertise, specialized chemicals, and a strategic approach to pricing and execution.
Ready to take your pressure washing business to the next level? Enroll in the How to Wash course today and join thousands of successful professionals in the industry. Don't miss out on this opportunity to invest in your skills and elevate your business.