What's up, guys? Welcome back to the Lean Mean Academy, where we talk about one truck, big profits, baby! In today’s video, we’ll discuss how to become the most expensive pressure washing company in your city. This is a crucial topic, especially if you're new to the pressure washing or service industry game.
Before we dive in, if you’re looking to launch your business, I urge you to join the thousands of others who have taken the Local Domination: 0 to 7K Course. This business and marketing course, designed by Justin Rogers and myself, will take you from zero to $7,000 a month in your pressure washing business. We’ve got tons of rave reviews, with many participants now earning six figures and beyond. Check the first link in the description or comments to join. We’ve updated the Facebook ads portion, so it’s tight and right, ready for you to implement immediately.
Why Aim to Be the Most Expensive?
This topic often sparks controversy. Many struggle with the concept of charging high prices, especially those with a broke mentality. Let me share my journey and why I decided to go this route.
Back in 2017, I was broke, living in my van after a music career, and cleaning windows part-time. Transitioning into pressure washing, I found that I could get higher ticket prices than window cleaning. However, volume wasn’t the game since most clients only needed their houses cleaned once or twice a year. I realized I needed to adjust my pricing to not only be profitable but also enjoy my work.
Coming from South Alabama, there was a mentality that hard work meant low pay. I decided to break away from this mindset. If I was going to work hard, I was going to get paid well. This decision changed my approach to pricing and helped me build a successful business.
The Key Points to Focus On
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Intrinsic vs. Extrinsic Value:
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Intrinsic Value: The actual cost of performing a service, which is often low.
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Extrinsic Value: The perceived value of the service to the customer, which can be significantly higher.
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Understanding Your Customers:
- High-ticket customers value professionalism and reliability.
- They trust you around their homes, plants, and cars.
- They are willing to pay more for peace of mind and quality service.
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Sales Mindset:
- Stop pricing from your own pocket.
- Focus on the extrinsic value and the emotions of the customer.
- Remember, if the customer is happy, the price doesn’t matter.
How to Implement High-Ticket Pricing
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Confidence in Your Value:
- Believe in the value of your service.
- Know that your professionalism and expertise justify the higher price.
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Handling Objections:
- Expect to face resistance when you start charging higher prices.
- Stick to your guns and understand that not all customers will be a fit.
- Learn from each interaction and refine your sales tactics.
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Practice Makes Perfect:
- Keep pitching your high-ticket prices.
- Analyze your win/loss ratio and improve your approach continuously.
Real-Life Success
We have countless success stories from our inner circle. For example, Turner Khan set a goal of $15,000 for the month and hit it by the 15th, aiming for $30,000 next month. This is the power of high-ticket pricing and effective sales strategies.
Get the Right Training
If you're serious about mastering the pressure washing business, consider taking the SESW Softwash 101 Class. This class will equip you with the essential skills and knowledge to excel in the pressure washing industry. From learning the right techniques to understanding the best chemicals to use, this class covers it all. It's the perfect companion to our Local Domination course, ensuring you have both the business acumen and technical expertise to thrive.
Conclusion
Pushing your mental limits on pricing can transform your business. Charging higher prices is not just about making more money; it’s about valuing your expertise and delivering outstanding service.
If you want to dive deeper, check out the Local Domination: 0 to 7K Course and the SESW Softwash 101 Class. Let’s make this year your breakthrough year. Remember, a rising tide lifts all boats. Keep pushing, keep pricing high, and let’s dominate this industry together.
