Welcome back to the Lean and Mean Academy, where we focus on one truck, big profits! If you're in the pressure washing business or planning to launch one, you know that consistent leads are the lifeblood of your success. In this blog, we’ll break down the best strategies for generating hundreds of leads a month, focusing on the power of Google My Business (GMB).
We also recommend checking out the SESW Softwash 101 Class, perfect for mastering softwashing and building a solid foundation for your business.
Why Google Is the King of Lead Generation
For pressure washing, Google My Business (GMB) is a game-changer. Here’s why:
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High Intent to Buy:
- Google leads are gold because they come from potential customers actively searching for your services.
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Sustainable Lead Flow:
- Once optimized, GMB consistently delivers leads without ongoing ad spend.
Other methods like flyers and yard signs are valuable but often fall under "interruption marketing," where you're reaching out to people who may not be ready to buy.
How to Rank High on Google My Business
Ranking on Google requires patience and a strategic approach. Here’s a roadmap:
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Build a Strong Foundation
- Set up your GMB profile with accurate business information, high-quality images, and customer reviews.
- Ensure your business name, address, and phone number are consistent across all platforms.
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Optimize Your Website
- A well-designed website improves your credibility and provides a platform to convert leads.
- Use local SEO tactics, like including location-specific keywords in your content.
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Focus on Reviews
- Encourage happy customers to leave reviews on Google. Positive feedback boosts your ranking and builds trust.
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Content Is King
- Regularly update your website and GMB profile with blog posts, photos, and videos. These updates signal activity to Google, helping improve rankings.
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Give It Time
- Success doesn’t happen overnight. It may take 8 months to 2 years to see substantial results. During this time, continue other marketing efforts, such as flyers and Facebook ads, to maintain momentum.
Why Google Leads Are Better Than Others
Compared to other marketing methods, Google leads often have the highest conversion rates. Here’s why:
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Customer Intent:
Google users are actively searching for services, making them more likely to convert.
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Higher ROI:
While other methods like yard signs or flyers may work, they often bring in lower-quality leads that require more follow-up.
Diversify, But Focus on Google
It’s smart to use multiple lead sources, but prioritize building a solid Google strategy. Once you have a steady flow of high-quality leads, you can use secondary methods like yard signs and Facebook ads to amplify results.
Fast-Track Your Success: Join the Inner Circle
If you’re ready to dive deeper into these strategies, check out the Pressure Washing Blueprint Inner Circle by Justin Rogers and Lean and Mean Academy. This exclusive program includes:
- Bi-weekly coaching calls.
- Free courses on GMB, bidding, and Facebook ads.
- A community of like-minded entrepreneurs.
Don’t wait—this program is currently priced low, but rates are expected to rise soon!
Take Your Skills to the Next Level
To master softwashing and cleaning techniques, we highly recommend the SESW Softwash 101 Class. It’s perfect for:
- Learning safe and effective cleaning methods.
- Mixing chemicals and protecting properties.
- Building confidence in your skills.
Final Thoughts
Building a successful pressure washing business takes effort, strategy, and patience. Focus on Google as your primary lead source, optimize your GMB profile, and diversify your marketing for the best results.
Ready to grow your business? Join the Pressure Washing Blueprint Inner Circle and enroll in the SESW Softwash 101 Class today to take the next step toward success.
Stay lean, stay mean, and let’s make those big profits happen!
