Cody from Southeast Softwash just dropped another heavy-hitting chemical solution to the contractor lineup: Efflo-Go, a targeted product designed specifically to eliminate one of the most stubborn stains in the exterior cleaning industry — efflorescence.
Launched at the start of 2023, Efflo-Go was months in the making and field-tested on real jobs to ensure top-tier performance. Cody and the crew have been working behind the scenes, dialing in the formula so that when you use it in the field, you know it works.
If you're still blasting mortar joints with pressure or walking away from white crusty stains on brick and concrete, this blog post is for you.
🧪 What Is Efflorescence, Really?
Before we dive into the product itself, let’s clear up what we’re dealing with.
Efflorescence is a catch-all term in the cleaning world. It refers to mineral deposits—usually white or chalky—that appear on porous surfaces like:
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Brick walls
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Retaining walls
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Flagstone patios
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Concrete block
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Mortar joints
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Dumpster enclosures (like the one in the demo)
There are two types of efflorescence you’ll see out in the wild:
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Primary Efflorescence – Happens when minerals are pulled from inside the structure (like mortar) by water and deposited on the surface as the moisture evaporates.
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Secondary Efflorescence – Caused by external sources, like water features or irrigation systems depositing chemicals/minerals onto surfaces repeatedly.
In either case, pressure alone won’t touch it. That’s why you need a chemical specifically designed to break those mineral bonds.
🚀 Introducing Efflo-Go
Efflo-Go is a professional-grade efflorescence remover built to tackle mineral stains without damaging surrounding surfaces.
Key Features:
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✅ Efflorescence-specific formula (not just an acid wash)
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✅ Buffered to reduce harsh fumes
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✅ Safe on glass and aluminum (when used properly)
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✅ Minimal pressure needed
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✅ Works fast — often in 1–2 applications
Whether you're dealing with a light film on pavers or a caked-on crust in a dumpster pad enclosure, Efflo-Go gives you the edge you need.
🎯 Real-World Test:
In the video demo, Cody shows a hotel dumpster enclosure with heavy efflorescence. No pressure washing was used — just a pump-up sprayer, a couple of coats of Efflo-Go, and a rinse with a 12V system. The result? Nearly perfect walls after 30 minutes.
🛠️ How to Use Efflo-Go in the Field
Step 1: Pre-wet the area (especially in hot or dry conditions)
Step 2: Apply Efflo-Go with a pump-up sprayer
Step 3: Let dwell 5–10 minutes
Step 4: Rinse with soft wash or light pressure
Step 5: Reapply if needed
Some spots — especially severe cases — might require multiple coats. But for most residential and commercial jobs, you’ll be in and out quickly.
💰 Turn Efflorescence Into an Upsell Opportunity
Let’s talk dollars.
Efflorescence is unsightly, and many homeowners or property managers don’t even realize it can be removed. That’s where you come in.
You can:
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Offer it as a premium upsell
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Bundle it with house washes, retaining wall cleaning, or paver sealing
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Win commercial contracts by making neglected dumpster areas look brand new
Efflo-Go doesn’t just clean surfaces — it opens new revenue streams.
📦 When & Where to Buy
Efflo-Go will be available within the next two weeks on the Southeast Softwash website.
📦 Shipping Nationwide
🔗 [Insert landing page link here]
📦 Limited initial supply — grab yours for the 2025 wash season before it sells out!
🎓 Serious About Learning? Attend the Serious Starter Boot Camp
Efflo-Go is one powerful chemical — but without the knowledge to use it correctly and price it properly, you’re leaving money on the table.
That’s why you should attend the Serious Starter Softwash Boot Camp with Aaron Parker, happening June 27–28, 2025.
Why You Should Be There:
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✅ Learn how to price and sell specialty chemical jobs like efflorescence removal
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✅ Get hands-on with systems, ratios, and job flow
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✅ Discover how to turn every job into a marketing opportunity
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✅ Network with other serious contractors from around the country
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✅ Train directly with industry leaders and real-world pros
📅 Boot Camp Dates: June 27–28, 2025
🧠 Led by: Aaron Parker (Softwash Pro, Educator, Contractor)
🎯 Who it's for: New contractors, side hustlers ready to go full time, or even seasoned pros needing structure
🔗 [Insert Boot Camp registration link here]
🧼 Final Thoughts: Clean Smarter, Not Harder
Efflorescence is one of those stains that makes most contractors nervous. But with the right chemical and the right training, you can tackle it confidently and charge premium prices for results no one else can offer.
✅ Use Efflo-Go
🎓 Attend the Serious Starter Boot Camp
💰 Build a business you’re proud of
