Winter is coming, and no, I’m not talking about Game of Thrones. For pressure washers, this season is notorious for freezing water and, if you're not careful, freezing your cash flow. But don't let the cold weather shut you down. With a few strategies and some smart preparation, you can keep your pressure washing business thriving through the colder months. Here's how:
1. Winterize Your Equipment
As temperatures drop, water in your equipment can freeze, causing cracks, leaks, and expensive repairs. Don’t wait for disaster to strike – run antifreeze or windshield washer fluid through your pumps and systems to prevent freezing and swelling. Proper winterization now saves you from major headaches and repair costs down the line.
2. Diversify with Dryer Vent Cleaning
Dryer vent cleaning is a high-margin service you can easily add to your repertoire. Many homeowners neglect this essential maintenance, unaware that clogged vents are a leading cause of house fires. For $100 to $500 per cleaning, you’re not only bringing in off-season revenue but also providing a crucial safety service. Bonus: Commercial clients may pay even more!
3. Expand Into Christmas Light Installation
Christmas lights aren't just a festive decoration; they’re a lucrative business opportunity. Many professional pressure washers take advantage of the winter lull by offering light installation services. With high demand and excellent profit potential, you can make big bucks while spreading holiday cheer. Plus, with the right setup, year two is pure profit as you’ll already own the lights from previous installations.
4. Don’t Wait for Spring to Get Started
If you’re new to the pressure washing industry, now is the time to invest in equipment, set up your website, and sharpen your knowledge. While others wait until February to start preparing, you'll be ahead of the game and ready to hit the ground running when spring rolls around.
5. Focus on High-Ticket Clients
Winter can be harsh on low-ticket businesses. Avoid being the “Chuck in the Truck” doing $99 jobs that leave you stranded when the weather turns. Focus on selling premium services, raise your prices, and keep your business profitable throughout the year.
Invest in Your Knowledge – Check Out SESW Softwash 101
Winter is also a great time to invest in your knowledge. Check out the SESW Softwash 101 course to learn about chemicals, property protection, and advanced techniques that will help you avoid costly mistakes. This is an essential step to ensure you’re ready for anything the industry throws your way, regardless of the season.
Stay ahead of the curve this winter, and you’ll be ready for spring stronger than ever!
Catch more tips and strategies on Lean And Mean Academy—subscribe to the channel, and stay informed with all things pressure washing!
