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In the world of softwashing, it's easy to get caught up in the technical aspects of the job, like having the best equipment or perfecting your cleaning techniques. However, a crucial yet often overlooked part of the business is how you communicate with your customers—especially when they have concerns that may seem trivial but are significant to them.
Take, for instance, the question of whether a customer’s water will be used during a pressure washing job. It might seem like common sense to those of us in the industry, but to many customers, this can be a point of confusion and even hesitation. As demonstrated in a recent interaction I had, where a customer hesitated to book our services because of concerns over his water bill, this is a perfect example of why clear, informative communication is critical.
Here's how I handled it:
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Understand the Customer's Concern: The customer was worried about the cost of water, having just dealt with a significant spike in his water bill. Instead of dismissing his concern, I took the time to listen and understand where he was coming from.
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Educate with Facts: Rather than simply saying, “Yes, we use your water,” I broke down the actual cost of water usage. I explained that for a typical driveway cleaning, the amount of water used would cost him about $2—far less than he anticipated. This factual approach not only put his mind at ease but also demonstrated our transparency.
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Provide Assurance: I assured the customer that if he noticed another spike in his water bill, he could reach out to me directly, and we would work together to resolve it. This level of customer service builds trust and loyalty, which is invaluable in this business.
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Offer Additional Value: I also mentioned our water usage guide and free safety training available through the SESW Softwash 101 class. These resources are not just about pushing a sale; they’re about providing real value and education to the customer, which in turn, enhances your credibility.
If you're looking to master these kinds of interactions and truly set your softwash business apart, I highly recommend the SESW Softwash 101 class. This course goes beyond just the basics of softwashing; it dives deep into customer communication, sales strategies, and operational efficiency. You'll learn how to handle customer objections with ease, close more deals, and ultimately scale your business effectively.
In this business, it's not just about doing the job; it's about how you engage with your customers and how well you educate them. Mastering these skills will not only help you retain customers but also convert inquiries into long-term relationships.
Are you ready to take your softwash business to the next level? Sign up for the SESW Softwash 101 class today and start mastering the art of customer communication.
Investing in your knowledge and communication skills can make all the difference in your business. When you can confidently address customer concerns and provide them with clear, factual information, you set yourself apart from the competition and build a brand that's trusted and respected.
