In the pressure washing business, one of the biggest challenges is consistently landing high-paying jobs. You may be offering great services, but if you're not positioning yourself correctly, you could be leaving thousands of dollars on the table every month. Today, I want to show you how we transformed a simple $125 dumpster pad cleaning service into a $15,000 quote and how you can replicate this success in your own business. If you’re serious about growing your income, keep reading—this information could be worth thousands to you.
The $15,000 Hack: Niche Service Pages
The first step to unlocking bigger jobs is to create service pages on your website for every niche service you offer. It might seem like overkill, especially for smaller services like dumpster pad cleaning, but trust me—this is where the money is. By having dedicated pages for each service, you dramatically increase your chances of ranking on search engines, even against established competitors.
For example, we built a service page for dumpster pad cleaning. It’s a small service, but it got us in the door with a client who ultimately hired us for a $15,000 job that included everything from roof cleaning to parking lot striping. The point is, you need to make it easy for potential customers to find you for every service you offer, no matter how niche.
The Power of Upselling
Once you’re on-site, don’t stop at the job you were hired for. Offer to quote every service you can provide. When we got the call for the dumpster pad cleaning, we didn’t just stop there. We walked around the property and identified other areas that could use attention—roof cleaning, building washing, parking lot striping, and more. The result? A $15,000 quote from what could have been just a $125 job.
This approach works just as well for residential clients. If you’re hired to pressure wash a driveway, offer to clean the roof, gutters, or even do some landscaping while you’re there. Clients appreciate a one-stop-shop service, and it makes you much more valuable to them.
Continuous Business: Building Long-Term Relationships
The goal is not just to land one big job, but to create a steady stream of high-value work. After completing the initial job, follow up regularly to see if other services are needed. For example, after we finish a big commercial job, we follow up the next year to check if the property needs any touch-ups. This approach turns one-time clients into repeat customers.
Get Ahead with Softwash 101
If you’re ready to take your pressure washing business to the next level, Southeast Softwash’s Softwash 101 class is where you need to be. We’ll walk you through every tactic we’ve used to grow our business from small jobs to six-figure contracts. Whether it’s learning how to upsell, create niche service pages, or develop a website that converts, our course covers it all.
In addition, we offer one-on-one coaching where we dive deep into your specific business challenges, give you actionable steps to overcome them, and hold you accountable to ensure you’re implementing what you’ve learned.
Final Thoughts
Remember, the difference between a struggling business and a thriving one often comes down to how you position yourself and the value you offer to your clients. By creating niche service pages, upselling on every job, and building long-term relationships, you can transform your pressure washing business into a profit machine.
If you’re ready to stop missing out on revenue and start maximizing your potential, check out Southeast Softwash’s Softwash 101 course today.
Word of the Day: Upsell—because that's where your next big paycheck is hiding.
