If I were to start my business over from scratch today, there are eight key things I would do differently. In this post, I’m going to walk you through these eight rules that, if you follow, will position you in the top 20% of businesses in your area within the first month. Plus, I’ll share one of the biggest reasons most businesses fail, so stick around until the end to avoid that costly mistake.
Before we dive in, I want to mention that Quote IQ is giving away an F-150 work truck to a premium platinum or ultimate subscriber this month. If you’re struggling with keeping up with customers, sending estimates, invoices, or collecting payments, check out Quote IQ in the comment section and description to save 50% when you subscribe through myquoteiq.com. And for those of you looking to start a pressure washing business, but unsure about chemicals, equipment setup, or property protection, I highly recommend the "How to Wash" course. It’ll be the first link in the comment section and description.
Additionally, if you’re serious about mastering soft washing and want to learn from the best, I strongly recommend checking out the Softwash 101 class by Southeast Softwash. This class offers in-depth training on the techniques, equipment, and safety measures needed to excel in the soft washing industry. Investing in quality education like this will give you a competitive edge and set you up for long-term success.
1. Start with Budget Equipment
When starting out, it’s crucial to focus on budget equipment. Too many people jump into huge loans for expensive gear before proving their business concept. Instead, begin with the basics, build your customer base, and establish reliable lead flow. Once your business is booming and you truly need more advanced equipment, you can upgrade with confidence. Remember, you can always buy better equipment later, but you can’t undo a bad investment.
2. Leverage Your Network
Your network is one of your most valuable assets. Between your phone contacts and social media, you likely have access to at least a thousand people. Reach out to 10, 20, or even 30 people a day to offer your services. You’d be surprised at how much work is available through the people you already know, whether they need your services themselves or know someone who does.
3. Start with Small Money Jobs
Begin with low-risk, small money jobs like can cleanings, gutter cleanings, window cleanings, and basic landscaping tasks. These jobs require minimal capital, carry less risk, and are easier to land as a newcomer. Proving your value with smaller tasks opens the door for larger, more lucrative opportunities down the line.
4. Don’t Be Closed Off to One Service
While you may want to focus solely on pressure washing, don’t be afraid to offer additional services like landscaping, window cleaning, or gutter work. Diversifying your offerings allows you to maximize every customer relationship and learn valuable marketing and operational skills that will help you grow your business.
5. Develop a Marketing Plan
A successful business needs a solid marketing plan. Don’t just wing it—commit to contacting a set number of people each day, passing out flyers, putting up yard signs, and posting on social media. Organizing your marketing efforts helps you evaluate what’s working and what needs improvement, ensuring steady growth.
6. Diversify Your Marketing Strategies
Don’t rely on just one method for acquiring customers. Explore different marketing strategies like Google Ads, Every Door Direct Mail, and yard signs. By diversifying your marketing efforts, you’ll discover new, potentially more effective ways to generate leads and grow your business.
7. Keep Track of Every Customer
From day one, keep a detailed record of every customer. Losing your customer list is one of the biggest mistakes you can make, as it represents lost opportunities for repeat business and referrals. Tools like Quote IQ can help you manage customer data, set up automated follow-ups, and maintain strong relationships with your clients.
8. Develop an Income Structure
Finally, establish a clear income structure. Decide how much of your earnings will go back into marketing, equipment, and taxes. This disciplined approach will help you manage your finances effectively and ensure your business’s long-term success.
By following these eight rules, you’ll be on the fast track to business success, positioning yourself among the top 20% in your area within just a month. Don’t forget, the word of the day is value—if you found this post valuable, drop a comment below with the word "value" and I’ll know you’re a real one.
My name is Justin, and this is Forever Self Employed. Until next time, hustle hard!
