5 Common Mistakes New Pressure Washing Entrepreneurs Make and How to Dodge Them


What's up, guys! Welcome back to the Lean and Mean Academy, I'm Aaron Parker. Today, we’re diving into the biggest mistakes newbies make when starting a pressure washing business and how to avoid them. If you’re eager to kickstart your business on the right foot, don’t forget to check out the SESW Softwash 101 class!

Here are the main mistakes to steer clear of:

1. Undervaluing Your Services

A common issue among new contractors is charging too little for their services. Many base their prices on what they see on forums or Facebook groups without considering local market conditions, operational costs, and the true value of their work. Always account for your expenses, including insurance, licenses, taxes, and equipment costs, to ensure you’re charging appropriately.

2. Expecting Instant Results from Marketing

Patience is key in marketing. Many new business owners expect immediate returns from their marketing efforts, but in reality, it takes time and consistency. Think of your marketing strategy as a long-term investment. Be prepared to spend money on Google ads and quality website development, and be patient for the results to come. Remember, flyers and ads should be part of a consistent and persistent effort, not a one-time deal.

3. Lacking Chemical Knowledge

Using chemicals without proper knowledge can lead to severe damage to property and plants. For instance, improper use of acids can etch concrete and kill plants. Make sure you understand the chemicals you're using and always keep an eye on their application to avoid costly mistakes and potential insurance claims.

4. Not Upselling

Newbies often miss opportunities to upsell additional services. Beyond the basic house wash, consider offering services like gutter cleaning, roof washing, and driveway cleaning. These upsells not only increase your revenue but also provide more value to your customers.

5. Trying to Do It All

Avoid falling into the "handyman syndrome" where you try to fix everything for your clients. Stick to pressure washing and related services. As your business grows, you’ll need to focus all your efforts on what you do best to maintain efficiency and quality.


To recap, the biggest mistakes new pressure washing entrepreneurs make are:

  • Undervaluing their services
  • Expecting more from their marketing than they get
  • Lacking chemical knowledge
  • Not upselling
  • Trying to do it all

Avoid these pitfalls to ensure your business grows strong and steady. Don’t forget to like this post and subscribe for more tips. And if you’re serious about launching your business successfully, check out the SESW Softwash 101 class today!

Stay focused, hustle hard, and get that money, baby!

Have questions or want to share your experience? Drop a comment below! Also, click the link to join the SESW Softwash 101 class and take your business to the next level.

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