ROOF CLEANING MESS-UP! - don't make this mistake.


Oh son, look at the darkness, the dark magic, boy! Check out those rankings: 1, 1, 3, 11. Okay, I'll take it. What about this? Clear it out—ooh, 1! Come on, what's today's rankings? Oh, that was last week. Wait, 1, 1, 2, 5, 725. I wasn't even showing up that week! Then, 23—my god! What do we got going on here? What else are we ranking for, son? It's that dark magic, that dark SEO magic.

The Power of SEO

If you're serious about growing your cleaning business, understanding and mastering SEO is non-negotiable. Ranking for towns outside your city can significantly increase your visibility and lead generation. I live in Nashville, but I'm ranking for towns 20 miles outside of my city. Look at those rankings—just go, son, all the way up: 1, 1, 3, 11. That's the power of dark SEO magic I've been telling you about.

Real-Life SEO Success

Today was a good day, despite a little discrepancy with a client. We weren't clear enough in our estimates. My guy was very clear when he did the estimate, and we quoted a roof cleaning job at $300, which is unusual for us since our jobs usually start at $599. The client thought they were getting the whole roof done, but we had quoted just one separated area. I had to resolve it, and we ended up comping that job. Good thing it was a small area. The most I lost was some time.

Detailed Estimating is Key

Here's a valuable lesson: you have to be incredibly detailed when providing estimates and clear about what the customer is getting. This not only covers your ass but also ensures client satisfaction. For example, specify that the front planter with the fountain gets cleaned, this area does not, and any black streaks (oxidization) on the gutters will not be removed unless specified. Being explicit helps avoid misunderstandings and potential disputes.

Effective Communication with Customers

Despite a few hiccups, our rankings are looking great, and overall, it was a good day. We did a window cleaning job the other day that needed some touch-ups due to heavy oxidization. While using the water-fed pole around the house is usually immaculate, 90% of the time it works perfectly. Traditional guys might prefer squeegees, but I'll go back to a water-fed house any day before using traditional methods. It's cost-effective to send a guy back out if necessary, and maintaining excellent customer reviews by rectifying any mistakes promptly is crucial.

Integrity and Quality Work

The biggest takeaway is to be integral and strive to do good work consistently. Integrity might sound like a novel idea, but it's fundamental. My Lean and Mean Academy model proves that you can achieve high rankings and operate efficiently without expanding into a multi-truck operation. This model allows me to sort through leads, price accordingly, and maintain a profitable, streamlined business while enjoying more free time.

Leveraging Your SEO Success

If you can rank your website number one in your city, you can create the illusion of being a large, multi-truck operation. This attracts more leads, which you can then manage and price to suit your business model. Can't get to everyone? Great! Refer out the excess leads and earn gratitude and respect from your peers.

The Cleaning Industry's Competitive Nature

The cleaning industry can be highly competitive, with professionals often tearing each other down. Remember, at the end of the day, we're all in this together. It's just pressure-washing and window cleaning. While you can make a good living, it’s important to keep things in perspective.

The Ultimate Soft Wash Solution

Revolutionary, game changer, ground-breaking... cliche? Only if it's not true.

The SKUNK TEAM was tasked with creating the final solution for the soft-wash industry. After 18 months of R&D in their lair, they emerged with a state-of-the-art total wash system! When we looked at industry trends over the last decade, one theme stood clear: the professional wash tech always sacrificed something, no matter the pump setup chosen.

The venerable 12v system has always been a favorite for its affordability, ease of replacement, and low maintenance costs. But its performance left a lot to be desired. Some guys turned to 110v booster pumps for more flow and power, only to face higher initial costs, the need for a generator, and endless maintenance. Air diaphragm pumps shined in maintenance but required an air compressor, and their power wasn't mind-blowing.

Three years ago, gas-powered systems, aka "roof pumps," became all the rage. Despite their initial popularity, our hatred for gas-powered setups knows no bounds—they're expensive, high-maintenance, prone to catastrophic failures, and waste so much chemical that the EPA would have a mini-stroke. These are the absolute worst of all options.

Enter the SUPER PUMP!

What if you could get high performance, low maintenance, and moderate cost all in one pump? The HOLY GRAIL of systems. Introducing the SUPER PUMP from SOUTHEAST SOFTWASH!

  • Ease of an electric system
  • Complete pump swap in under 1 minute with no tools needed
  • 16 GPM of raw power
  • Hits over 5 stories vertically
  • Shoots right at 75 feet total throw
  • Revolutionary speed control system with three settings: Low (7ish GPM), Medium (11ish GPM), and High (sweet 16 GPM)

Pair it with an easy-to-setup 24v battery bank, and you are off to washing heaven. It's truly never been easier!


If you love the content I'm sharing, subscribe, give a thumbs up, and leave a comment. Check out Lean and Mean Academy for more insights and download our free PDF with three mind hijacks for high-ticket sales. Our rankings and results speak for themselves, and with the right strategies, you can achieve similar success.

For detailed information and resources, visit Lean and Mean Academy. Stay tuned for more tips and tricks to elevate your cleaning business to new heights.

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